Offimac repositions: Raf Kinet on the new course

For 45 years, Offimac has been a well-established IT partner for companies at home and abroad. Today, we are opting for a clear rebranding and underlining our international ambitions. Managing Director Raf Kinet explains why this is the right moment and what our new positioning entails in concrete terms.

Time for a reality check

“Locally, many companies know us as a relieving partner for their IT infrastructure. But that is not the only thing we are working on. On the contrary, across provincial and even national borders, companies mainly engage us for our sector-specific software solutions. It is these solutions that make us unique, with which we really make a difference in the market. Both locally and internationally. But until today, our communication – and actually our entire brand – did not reflect this enough. It did not tell enough about why customers choose us. And especially what distinguishes us from other software developers.”

“That is why, together with a marketing partner, we returned to the essence. Where is Offimac’s added value? What makes us unique? How do we communicate that clearly?”

Prefer sector expert to generalist

“Not everything works for everyone. We believe that you must be an expert in the sector and related business processes in order to configure software correctly. That is why we consciously choose sectors that we understand from the inside out. That focus allows us to switch faster, build more purposefully and propose solutions that are right from day one.”

“These solutions are based on more than 45 years of sector knowledge. In rental, construction and production, we know the ins and outs inside and out. And even though we do not exclude any sectors, it is that accumulated knowledge that ensures that our software yields returns faster.”

International story with Belgian roots

“The future of Offimac lies more than ever outside the provincial and national borders. And that is no coincidence. We notice that our approach — standard software enriched with our own extensions — is also catching on outside Belgium. At the same time, we see a clear shift in our own country. Local IT services are increasingly being consolidated. Large players take over small ones, margins are under pressure and customers expect more.”

“Our choice is clear: we want to continue to invest in what really makes the difference. And that is software development that starts from business processes.”

“In addition, our hardware branch will also continue to exist. These activities will be continued under the name officom.eu, where customers can go for reliable hardware solutions and related services. In this way, we continue to guarantee continuity and quality in that area as well, while Offimac further focuses on its international software story.”

Same characters, but a stronger story

“What will concretely change for our customers? Actually nothing. We remain who we are. With the same team, the same expertise and the same way of working together. What does change is how we bring our story and our expertise to the outside world. For the rest, we continue to do what we have always done: help companies to accelerate digitally, with software that makes them stronger. Because that is how we still make the difference after 45 years and will remain a strong player in the market in the future.”